Practical playbook articles for Indian Amazon sellers. Written from inside the SLM analysis engine. No fluff, no clickbait — just rupees and rules.
Sales → COGS → Gross → ads + Shiprocket + RTO + Razorpay + GST → Net. Worked example on a ₹599 SKU showing how 83% gross collapses to 43% net.
The exact one-line formula + worked example on 5 SKUs + a free embedded calculator. By the end of the read you'll know how much cash is locked in dead inventory — to the rupee.
The exact reports to pull, the rules to apply, and the 5-step recovery plan for slow-moving FBA inventory before storage fees swallow margin.
The right formula that includes GST, FBA fees, returns, and storage. Worked example on a ₹499 SKU showing where the real ad-spend ceiling sits.
The 8 charges that don't show on the Seller Central home dashboard — weight tier jumps, aged storage, ad refund gaps, low-inventory fees and more.
More posts coming. Got a topic request? Email [email protected].